Legal information
Cookie Policy
1. What are cookies?
Cookies are small files stored on your device by a website.
Websites may also use similar storage and access technologies, including browser localStorage, tags and scripts.
localStorage is different from a cookie. It stores information in your browser and is not automatically sent to the website in the same way as a cookie.
2. Storage and tracking categories
| Category | Technology | Purpose | How it operates |
|---|---|---|---|
| Necessary website storage | Privacy Settings choice storage and other essential website functions | Remember settings and operate the website | Used when needed for website functions and saved choices |
| Theme preference | Browser localStorage | Remember light or dark theme preference | Browser-only preference |
| Analytics | Google Analytics and Google tag | Measure website use and performance | Available only after Analytics consent |
| Search performance | Google Search Console | Monitor search visibility and performance | Used within the Google Search Console service |
| Marketing | Kit newsletter signup form | Collect and manage optional newsletter subscriptions | The embedded form is provided by Kit and its service terms and privacy information apply |
3. Necessary website storage
The website may use storage that is needed to:
- operate essential website functions;
- remember your Privacy Settings choice; and
- maintain the website’s basic functionality.
Necessary storage is not used for Analytics, advertising or marketing purposes.
4. Theme preference storage
The website uses browser localStorage to remember your selected theme.
Theme preference storage is not a cookie. It is stored in your browser and is not intended to be sent to the website through the theme preference function.
The preference remains in the browser until you clear site data or the website replaces it.
You can usually remove the preference by clearing site data for the website through your browser settings.
5. Google Analytics and Google tag
Google Analytics and a Google tag are currently connected to the website.
The current Google Analytics Measurement ID is:
G-H7FXRC3J4Z
Analytics is inactive until you accept Analytics through the Privacy Settings banner. Rejecting Analytics prevents the Analytics script from loading and prevents Analytics measurement.
6. Google Search Console
Google Search Console is connected to:
It is used to monitor the website’s presence and performance in Google Search.
Search Console does not have a separate visitor-facing consent category in the policy. It is used for search performance monitoring rather than advertising or marketing.
7. Privacy Settings choices
The Privacy Settings banner offers:
- Accept Analytics
- Reject Analytics
- Manage Privacy Settings
Necessary website storage may operate without an Analytics choice where it is genuinely required for the website or to remember the visitor’s decision.
Theme preference storage remains separate from Google Analytics.
The website provides a visible way to reopen Privacy Settings and change or withdraw the Analytics choice.
8. Services not in use
The following are not currently active:
- email-gated tool access;
- marketing subscription collection;
- advertising pixels;
- remarketing;
- personalised advertising; and
- Metadata Cleaner email collection.
Metadata Cleaner is currently freely available and processes files locally in the visitor’s browser. It does not upload or store original image files on the website.
9. Managing cookies and local storage
You can manage cookies through your browser settings.
You can usually clear localStorage by clearing site data for the website through your browser settings.
Privacy Settings provides a simple way to change or withdraw Analytics consent.
10. International transfers
Google, Netlify, Gmail and Kit may process personal data outside the United Kingdom. Their published privacy information and contractual safeguards apply to those transfers.
11. Updates to the policy
The Cookie Policy may change when the website adds or removes tags, Analytics, forms, tools, marketing services or other storage technologies.
The last updated date appears at the top of the current version.