Understand AI Marketing
What Is a Prompt in AI Marketing?
Learn what a prompt is in AI marketing, how to write a clearer request with Task, Audience and Output, and why human review still matters.
Practical AI Marketing for B2B Marketers
Practical, human-led guidance for solo marketers, owner-marketers and small B2B teams who want to understand AI marketing and use it to build clear, repeatable workflows. Explore research, strategy, content and systems with human judgement at the centre.
A useful first step
New to AI Marketing
Start here with these three practical Blogs.
Understand AI Marketing
What Does Context Mean in AI Marketing?
Learn what context means in AI marketing and how useful background about your audience, objective and constraints can make an AI request more relevant.
Understand AI Marketing
What Is an AI Marketing Workflow?
Learn what an AI marketing workflow is, how it connects prompts, context and human checks, and how to map one small marketing task into a repeatable sequence.
Who Is Michael?
Find out more“I'm Michael, an experienced marketer who has been using AI for the past few years to improve every part of my work. I'm writing about the things I wish I had known earlier, with practical examples from my own journey.”
The resource library
Latest blogs
Read the latest practical guidance across the three areas of AI marketing.
Understand AI Marketing
Prompt, Workflow or System: What Is the Difference?
Learn how prompts, AI workflows and marketing systems differ, how they fit together and when a simple request is enough.
Build Practical AI Systems
How to Choose a Marketing Task for an AI Workflow
Compare recurring marketing tasks using repeatability, approved inputs, human review and the consequences of error before choosing a first AI workflow.
AI Marketing in Practice
How to Scope a First AI Marketing Pilot for a Small B2B Business
Plan one controlled AI marketing pilot with a baseline, approved inputs, named ownership, human review criteria and a clear next decision.
Beyond the Blog
Featured resources
Useful guides, checklists and utilities for turning AI marketing ideas into work you can use.
Tool
Metadata Cleaner
Remove common embedded metadata from JPG, PNG and WebP images in your browser before sharing them online.
Open ResourceToolComing soon
SEO/AEO Review Tool
A review resource for search and answer-readiness. Coming soon.
Not available yetApplied thinking
Featured Use Case
See how a practical marketing problem can be approached with AI, human judgement and clear boundaries.
Use Case
Weekly AI-Assisted Market Radar
A scheduled weekly radar that surfaces five market developments, checks the evidence and turns research into campaign, social and blog ideas.
Read Use Case